I’ve spent the past decade turning my passion for creating unforgettable experiences into a career along the Southern California coast. It all began with SeaLegs Wine Bar—my first concept and the launchpad for the PRJKT Group. That small bar grew into an award-winning destination, sparking a movement of elevated yet approachable coastal dining.

Since then, I’ve helped shape PRJKT’s signature beachside destinations, blending laid-back luxury with vibrant entertainment and thoughtful hospitality. Today, I focus on expanding our reach, partnering with civic leaders, and sharing my love for West Coast flavors—recently publishing my first cookbook, California Fork & Spoon.

One of the most rewarding aspects of my work is collaborating with brands to bring their vision to life at the beach. From immersive food and beverage experiences to large-scale hospitality concepts, I thrive on translating brand stories into unforgettable, sun-soaked moments—whether it's for the US Open of Surfing or a Netflix event. No two days are the same, and that’s exactly how I like it.