The PRJKT
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At PRJKT Restaurant and Hospitality Group, we specialize in delivering full-service food and beverage experiences for events of all sizes—on the beach, along the boardwalk, or off-site at any destination. From intimate weddings to massive festivals, our team is known for seamless service, fresh coastal cuisine, and the flexibility to make any event unforgettable.

We’ve proudly partnered with some of the biggest names and most iconic events in Southern California. At the US Open of Surfing on Huntington City Beach, we work closely with WSL to provide full-service hospitality for athletes, VIPs, sponsors, and attendees throughout the multi-day event. From gourmet meals to fully licensed bartending, our team delivers a high-quality experience that reflects the scale and energy of these premier gatherings.

Executing service in remote coastal locations requires meticulous planning and flawless logistics. We manage the transport of food, beverages, ice, and equipment over tough terrain, maintain cold storage, and set up temporary kitchens and bar stations on-site. Our bartenders provide quick, safe, and friendly service—from ice-cold beers to custom cocktails—while our back-end team handles staffing, scheduling, and real-time adjustments to ensure seamless execution. It’s this attention to detail and adaptability that makes us a trusted partner for high-volume, high-profile events.

Our track record includes iconic cultural and action sports events like the Roland Sands Moto Beach Classic, Red Bull Straight Rhythm, Jeep Bash, and major beachfront concerts such as NOFX on the sand. Many of these events utilize our exclusive beachfront venues and extend into adjacent state parking lots, allowing us to build out fully customized pop-up experiences. From staging and sponsor activations to food, beverage, and bar service, we handle all logistics and infrastructure. We’ve also supported high-profile entertainment events like the Outer Banks premiere with Netflix, as well as ongoing community-focused gatherings such as lifeguard trainings and city celebrations.

We offer full-service beachside weddings across all our beachfront venues that provide stunning backdrops for unforgettable ceremonies, lively receptions, and all-day celebrations. From toes-in-the-sand vows to sunset dinners and dancing under the stars, we deliver seamless, personalized experiences in breathtaking coastal settings.

With flexible layouts and access to expansive stretches of beach, we tailor each wedding to match your vision—whether it’s an intimate gathering or a large-scale celebration. Our team manages everything from permitting and logistics to catering, bartending, and on-site coordination, ensuring a stress-free experience from start to finish. No matter the size or style, we bring expert service, attention to detail, and signature coastal charm to every celebration.

Whether it's a large-scale event on the shoreline or a private gathering off the beaten path, PRJKT delivers elevated hospitality with authentic SoCal vibes, every time.

To discuss private event bookings please email Ali@prjktgroup.com